The Seven Dimensions of Christianity - 1670 Words

The Seven Dimensions of Christianity According to Ninian Smart, the seven dimensions of religion include practical and ritual, emotional and experiential, narrative and mythical, ethical and legal, doctrinal and philosophical, social and institutional, and material. The practical and ritual dimension involves rituals and practices that provide spiritual awareness of adherents. The emotional and experiential dimension includes the life changing experiences that either the leaders or followers of a religion go through. Narrative and mythical dimension are the stories and past records that preserve tradition and culture in the religion. Ethical and legal dimension of the religion are basically the codes of behavior that are followed†¦show more content†¦The doctrinal and philosophical dimension of this religion is also the belief system created by the pastors and missionaries who live their life solely to teach the followers of the word of God. These pastors and missionaries actually devote their lives to the mini stry, and are highly educated on the information that they are teaching about. There are many classes that one must take to reach this level of authority, and even at this point it is still impossible to answer every single question that one may have about religion. These people rely on their faith and persistence to be able to lead so many people into becoming followers of the religion. It is pretty hard to convince someone to believe in something that they themselves don’t believe in a hundred percent. Christianity has broken off into so many denominations over the past years, and in reality doctrine is the only thing that sets them apart. Many read from the same bible, and teach the same things but minor details cause the split. Emotional and experiential dimension of Christianity refer to beliefs about evil and significant experiences that are a response to their religion. They believe that though â€Å"originally good, man willingly fell to sin–ushering evil and death, both physical and spiritual, into the world. They believe the Church is the body of Christ and consists of the people who, throughout time, have accepted Gods offer ofShow MoreRelatedThe Islamic Religion And Islam1301 Words   |  6 Pagesâ€Å"These three religions, Judaism, Christianity and, Islam, all support a peaceful world and advocate peace in their main teachings and sacred texts.† (Mt Alvernia Task sheet) There are more than three religions in the world but these three religions are some of the main religions that profoundly support this statement. The Islamic religion is often portrayed by the Western media as a violent religion that does not teach or believe in interfaith or world peace, however through an interfai th understandingRead MoreComparing Judaism, Christianity, And Islamic Essay933 Words   |  4 PagesComparing and Contrasting: Judaism, Christianity, and Islamic As we all are aware of the many different forms of religion around the world, but are mostly only familiar with the faith that we were raised or chose to practice. Out of all forms of faiths there are three that are most popular, which are Judaism, Christianity, and Islamic. According to pbs.org, all â€Å"three were born in the Middle East and are all† monotheist religions. All in which consider Abraham â€Å"to be the first Jew† and â€Å"their firstRead MoreThe Hare Krishna Movement Essay1682 Words   |  7 PagesThe Hare Krishna Movement The Hare Krishna movement can be described by using Ninian Smarts six dimensions of religion. This is a series of six different dimensions that are present in any religion. They are doctrinal, ethical, mythical, experiential, ritual, and social. Each dimension is different, but is a necessary part of religion. In this report I will discuss how the Hare Krishna movement falls into these categories, but first allow me to provide some background information. HareRead MorePentecostalism Essay example2008 Words   |  9 PagesThis was the main reason why Pentecostalism spread across the United States. After the beliefs were spread in participant’s home towns, some whole churches began to convert to the Pentecostal faith. Pentecostalism is a semi-popular denomination of Christianity. In the early 20th century, most people who practiced Pentecostalism were very expectant of the Second Coming of Jesus Christ. Charles Parham was a teacher in 1900, who preached that the speaking of tongues was true evidence that you had been baptizedRead MoreEssay on Virtue Words928 Words   |  4 Pagesthoughts. In all three dimensions of love attachment dependency, care and intimacy mutuality is essential for love to be fully existent and experienced (Tischler, 2010). The concept of love, in one form or the other, is present in all Hebrew, Roman and Greek ideologies. For the Romans, it was perceived as charity, for the Greeks, it was perceived as sex and for the Hebrew it represented the care for one another. In the time of Christianity, love was understood as one of the seven virtues of CatholicismRead MoreWhat can the examination of religious texts tell us about a religious tradition?1412 Words   |  6 Pageswith mythic actions of superhuman. The traditions associated with Islam date back to the seventh century and can be closely linked to and also identified with the traditions of the Bible along with the traditions of the Torah. Both Judaism and Christianity no longer practice the biblical or traditional laws of animal sacrifice unlike the adherents of Islam. For Judaism the Mitzvot which is the ethical and ritual commandments of the bible still remain and are regarded as the Halakah (requirementsRead MoreDeceit by the Freemasons680 Words à ‚  |  3 PagesFreemasonry isn’t a religion, but when you read about it youll find information from people who oppose masonry because they believe it’s a religion(Fannin, n.d), all men of religion is accepted but they must believe in Deity. It’s also a structure of Christianity, and a principle of faith (Hall, n.d). Freemasonry was an old political weapon. It was introduced by the liberal, and planned to vanish the flourishing Romanian lodges (Clark, 2012). The Nature of the life exchange between the Christians and freemasonryRead MoreCreationism2351 Words   |  10 Pagescommon belief that the world was flat and this is one the only exceptions that creationist sects have excepted when it comes to modern day science along with the earth not being the center of the universe. Today’s definition can be understood as Christianity and Catholicism until the years surrounding 1500AD. Even after such discoveries it had a large amount of belief compared to new sc ientific discoveries. As scientific advances over the past 500 years have explained more mysteries, more and moreRead MoreThe Catholic Reformation And The Jewish Torah1229 Words   |  5 PagesReligion has been altered and developed throughout history. Christianity developed based on the Jewish Torah, also known as the Old Testament in the bible. Likewise, Christianity itself has evolved over the centuries. In order to survive, it has had to change and adapt. Not only have many religions and branches of Christianity become extinct over the centuries, but Christianity has also had to merge with the cultures of other religions. For example, Christmas was not originally a Christian holidayRead MoreEdgar Allan Poe s The Masque Of The Red Death1225 Words   |  5 PagesBrett Zimmerman writes, â€Å"It is difficult to believe that a symbolist such as Poe would refuse to assign significance to the hues in a tale otherwise loaded with symbolic and allegorical suggestiveness† (Zimme rman 60). Many agree that the seven rooms represent the seven stages of human existence. The first, blue, signifying the beginnings of life. Keeping in mind Poe’s Neo-Platonism and Transcendentalism stance, the significance of blue is taken a step further. Not only does blue symbolize the beginning

Breast Milk vs Formula - 898 Words

71% of American Woman breastfeed their babies. After a few months only 2/3 of women who breastfeed stop. Many women in industrialized nations, such as the United States, find breast feeding to be inconvenient and time consuming. Babies who are breastfed become hungry often. Approximately every one and a half to two hours a baby is hungry again. However, forumla fed babies only get hungry every 3 to 4 hours. With a busy work schdule many women feel that formula is a good alternative to breast milk. However, in early infancy nothing can replace breast milk. Breast milk is the natural food suitable for all the babies needs. Formula, on the other hand, tries to imitate it. Breast milk is the most positive and natural way to feed†¦show more content†¦Finally, the most important aspect of breast feeding is the confidence the mother gains. The ability to nourish the baby completely gives the mother a feeling of acomplishment and the ability to realize they can take care of all their babys needs and wants. Although it appears that breastmilk is the most beneficial way of feeding an infant but there are some negativies to breastfeeding. First of all, women must carefully watch their diet that breastfeed. Women who drink a lot of coffee or soda pop can make their baby more prone to irritability and restlessness. Women also have to be careful not to eat to much fish or drink to much alchol. A formula fed babys mom doesnt have to worry about what she eats at all. Secondly, women suffering from HIVS and AIDS may make breast feedings unsafe. Medications they take can actually harm the baby. Finally, many women feel the latch-on to be uncomfortable. Pain is common within the first minute but some women find it uncomfortable throughout the whole feeding. This is a sign of infection and a mother would be advised to switch to formula feeding. In conclusion, breast milk is the natural feeder for babies. However, in present day it is not uncommon to see babies being formula fed. Breas t milk is the ideal food for babies and should be the babies food source for the first six months. As stated there can be complications with breast feeding that makes formula a more reliableShow MoreRelatedBreast Feding vs. Formula Feeding862 Words   |  4 PagesBreast Feeding vs. Formula Feeding There are advantages and disadvantages to both breastfeeding and formula feeding. Some things to consider when deciding which to choose are: cost, convenience, nutrition, and the health benefits to both the baby and to the mother. In terms of cost, an advantage to breastfeeding is that breast milk is free. Its estimated that breastfeeding can save you thousands of dollars a year, depending on the brand of formula that would have been used instead. AccordingRead MoreDoe Assignment11278 Words   |  6 Pagesï » ¿ Breast Feeding Vs Bottle Feeding Controversy Jane Doe CHFD 308 American Public University Dr. John DoeBreast Feeding Vs Bottle Feeding Controversy This essay is about the breast feeding vs bottle feeding controversy. Are you depriving your infant of nutrients they need if you chose to bottle feed? Will your child be unhealthy if you chose not to breast feed? Some women feel like breast feeding is always better, some women feel like bottle feeding is just the same. Breast feeding is usuallyRead MoreBreast Feeding Vs. Formula Feeding1111 Words   |  5 PagesSoto 1 Melissa Soto Human Development Professor Daniel Marron 13 February 2015 Breast feeding vs. formula feeding One of the most imperative decision as an expectant mother is deciding whether to formula feed or breastfeed their newborn. Organizations including World Health Organization (WHO), American Medical Association (AMA), and American Academy of Pediatrics (AAP) advocate breastfeeding as the advantageous option for newborns. Most of these organizations and other supporters of breastfeedingRead MoreThe Health Benefits Of Breast Feeding1451 Words   |  6 Pagesare only two choices, breastfeeding or bottle/formula feeding. Breast feeding is simply the baby sucking milk from the mother’s breasts, while formula feeding is manufactured food fed to the baby with a bottle. There are arguments for and against one or the other, but which is actually better? Below we will examine the pros and cons of both methods, in an effort to understand if one is truly better than the other. First we will look at the pros of Breast-feeding. According to the Office on Women’sRead MoreThe Breast Vs. Bottle Debate1718 Words   |  7 Pages The Breast vs. Bottle Debate Deciding whether to formula feed or breastfeed ones baby is one of the biggest and most crucial decisions expectant and new parents will make before giving birth. Organizations such as World Health Organizations (WHO), American Medical Association (AMA), American Academy of Pediatrics (AAP), and American Dietetic Association recommend breastfeeding as the best option for the newborn. Most of these organizations and other supporters of breastfeeding affirm that it defendsRead MoreBreast Feeding Vs. The Bottle1326 Words   |  6 PagesBreast-feeding vs. The Bottle: The Decision is yours â€Å"Some mothers have to give up breastfeeding even though they want to breastfeed. To give up breastfeeding can be a sensitive issue in a time when breastfeeding is promoted as the healthiest for mother and child† (Larsen Kronborg, 2013, p. 848). The debate over whether breast-feeding is better than bottle-feeding or vice versa has been a debate for many years. With more and more research that is continuously being developed, the option to breast-feedRead MoreThe Vs. Formula For Infants Essay1090 Words   |  5 Pages Boobies Vs Formula When a woman delivers a baby, she has many questions to think about, like what shots to give them, where the baby should sleep, and what type of diapers they should use. One of the hardest decisions a new mother has to make is whether or not to breastfeed their baby. For years, mothers have been debating what would be more beneficial for the baby, breastfeeding or formula. â€Å"Several health organizations, including the American Academy of Pediatrics (AAP), the American MedicalRead MoreInfant Nutrition: What is best for your baby - breast milk or formula?1795 Words   |  8 Pagesmake for your baby is whether to feed your baby breast milk or formula. Many women today are opting for formula, but what is the best choice? There are advantages and disadvantages to both breastfeeding and formula feeding. You need to carefully weigh the pros and cons before you make your decision. There are very distinct nutritional differences between breast milk and formula. Nutritional ly, breast milk is exactly what your baby needs. Breast milk will also help protect your baby from a largeRead MoreBreastfeeding VS Formula Bottle-feeding Essay1112 Words   |  5 Pages Breastfeeding vs. Formula Bottle-feeding Every mother of a newborn baby must make a very personal decision when it comes to how they are going to feed their infant. I was faced with that decision 3 years ago when I had my first son who I named Ethen. It was one of the very hardest decisions I had to make. I had to consider all the good benefits of breast feeding as well as the benefits of formula bottle-feeding, but the good benefits of breastfeeding outnumbered the bottle feeding ones. I finallyRead MoreExpository Essay - Breastfeeding1448 Words   |  6 Pagesdoctors and medical organizations around the world have declared breastfeeding as optimal nutrition for an infant. One important factor of breastfeeding is breast-milk is specifically formulated for each individual infant by each mother. The composition of breast-milk is constantly changing to meet the changing demands of an infant. Breast-milk contains the exact amount of nutrients and antibodies that each infant requires for good physical health. Moreover, breastf eeding has been proven to strengthen

Among the Giants free essay sample

â€Å"You are fourteen?!† one of my bewildered classmates asked. That was me, the short, scrawny kid. I could relate to how the ugly duckling must have felt. He did not seem to fit in with everyone else; something was different. It was almost like a piece of a jigsaw puzzle that could not be given a proper slot. The piece could be tried at many different places, but not one seemed to complete the puzzle. I was that single piece. I didn’t fit in with my classmates who were like giants compared to me. I apprehensively wondered if my growth spurt would ever come. I attended Kraybill Mennonite, a small, secluded middle school wedged in between the town of Mount Joy. The school had been a part of my life since kindergarten and it had felt like a journey through a dark tunnel without light at the end. I will be in eighth grade and maybe, just maybe a ray of welcoming sunshine would pierce through that dark tunnel of ups and downs. During the hot muggy months of August and September, I could be found in the blistering heat pounding a soccer ball against an old shed in my backyard. Soccer was something that I could get lost in and leave my troubles behind. Soccer camp began two weeks before school and I was full of anticipation. I fantasized about cutting and dodging past shocked defenders as the goalie was blown away with a perfectly placed shot. In a couple of weeks when our season started, hordes of screaming fans would be chanting my name. â€Å"Austin, Austin, Austin!† A single voice brought me back to reality. â€Å"Hey, are you going to pass me the ball sometime today?† grumbled a teammate. â€Å"Oh, umm†¦errr†¦sorry.† I sheepishly responded. As I trudged through the hallways on the first day of school, I already felt self-conscious. It felt like stumbling through New York City with its crowded streets and gigantic buildings, overwhelming me with its sheer size; I felt like that insignificant pebble kicked to the curb. I shyly responded with a quick hello to one of my friends and found my class. School dragged by as I anxiously waited for our first game. With relief, the last bell rang, the day was over. The locker room was soon packed with loud, boisterous soccer players anticipating a win. I could not wait to get on that field and take my position I had worked so hard for. Coach began reading the starting line-up and I just waited for my name to be announced. To my utter surprise it never came. Stunned, I plopped down on the cold, uninviting bench as I was reduced to a spectator. This is my eighth grade year; I am supposed to be a starter. How am I sitting here while seventh graders are playing more than I am? Many more similar incident followed as the time spent on the bench out-weighed the time I was celebrating goals on the field with my teammates. It just was not fair. Why did I have to be the smallest and the shortest? Soccer, instead of being fun, became a chore, another giant in my life. I only attended the games and practices because I had no other choice. With a little over a few weeks left in the season, I was ready to hang up my cleats. The cleats were like a discarded Christmas tree after the season was over they simply had no purpose. The season finally ended in late October, as our team went undefeated. I wanted no part in it. I had not been given a chance to prove myself, and sitting on the bench left a bitter taste in mouth. Like changing fall leaves with vibrant colors that blew onto the soccer field, I too had changed from a person who had soccer to one who could not even look at a ball without disdain. Soon the harsh temperatures of winter made, froze my memories of soccer and how my smallness had contributed to the miniscule amount of playing time I received. I attempted to leave soccer behind and focus on more important things in life. For so long I had dwelled on the fact that I was different from the kids my age. Continually, I pondered about things I was not able to do or accomplish because I was that puzzle piece that just didn’t fit. But was that really the problem? Was it truly because I was the short, scrawny kid? I tossed and turned with the idea, unsure of the answer could be. Perhaps a change of the seasons would help me gather my thoughts. The endless nights are one of the benefits of winter. It gives a person valuable time to think about things from a different perspective. For as long as I could remember, my size and height defined me. When someone mentioned my name, the thought of a small boy almost always crossed their mind. Did I want to be known for that? After many hours of pondering, I finally came to a conclusion. Being shorter was not the l issue, instead I had made it into one. By believing that I was under-privileged and at a disadvantage, I actually had convinced myself I really was. I wanted to be known for my personality; something I could control. My thought process and perspective on life had to change from that point on. At first I struggled with being comfortable with who I was. I kept trying to believe in myself and eventually things really did change. God had not been much of a priority in my life then. I learned that not until I was ready to submit to God and surrender my life to him, could I be satisfied with my life. When an announcement was read about the possibility of baptism and a mission trip to Honduras, I knew God was calling me. Through these experiences, God changed my life. He taught me to focus on things that really mattered instead of things that are beyond my control. I was transformed from a person who was self-conscious of myself to someone who could stand up with confidence and pride. Instead of putting goals into the net, God had given me the ultimate goal, living a life devoted to him. God had opened my eyes like the men who witnessed David’s defeat of Goliath, so that I could now defeat the biggest giant in my life, me.

Marketing Concepts Marks and Spencers Essay Example

Marketing Concepts Marks and Spencers Essay Per Una believe they â€Å"deliver high quality style for the modern woman. † This objective drives the company resulting in a turnover of more than ? 423. 5 million in 2006/2007. Per Una was detrimental to the revival of Marks and Spencer and it accounted for one quarter of their total women’s wear sales last year. Born from George Davis in 2001, the label tries to replicate the Italian catwalk trends through â€Å"safe fashion† that is â€Å"trendy and stylish. With this in mind is Per Una achieving and retaining their initial vision in this competitive fashion market? Procedure The information has been gathered from various sources and in different manners and media, in order to gain a wide variety of viewpoints and objectives to provide an accurate overview. Marketing Positioning and Segmentation Positioning The fact that â€Å"Marks Spencer has a broad demographic appeal to both UK men and women, although it is primarily the â€Å"safe haven† for 4 5+. Of particular note is that MS reports that the over 45 age group accounts for 75% of turnover†,( Mintel, 2007) thus the report, along with the information derived from mintel and its’ own primary research, has identified the key challenge for Per Una is to appeal to more 30’s through alteration of the brands positioning. The sub-branding, and fast fashion segmentations implicated will contribute to this objective. Sub-branding The M S approach of segmenting the product offer insight that clear sub-brands can go some way towards enabling the retailer to cater across the trend spectrum without alienating anyone. † (Mintel report, 2007). Per Una have distinctively sub-branded various garments in order to target specific segments of the market. This positioning exposes them to a hugely increased percentage of the market, with petite ranges, evening wear ranges, extra leg length ranges etc. Fast fashions For many people incremental time (and energy), now has mor e value than incremental money. We will write a custom essay sample on Marketing Concepts Marks and Spencers specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Concepts Marks and Spencers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Concepts Marks and Spencers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Thus in fashion, much of the independent sector still â€Å"expects to be placed six months in advance, yet fast fashion companies like Zara, Hennes Mauritz and Topshop are aiming to cut lead times from design studio to store display to as little as 15 days, a model now being emulated by capsule collections from Marks Spencer†, thus subsequently Per Una. This means that the label have segmented themselves in order to be in a position to compete with more â€Å" youth – orientated† brands, who deliver a â€Å"disposable fashion† concept so popular with the younger market of today. Product category extension As well focusing this branding technique upon the garments, Per Una has also created their own electrical range of products. Although this is an interesting move by a clothes brand, if the products can offer some sort of correlation in term of purchasing psychology, connection between the two types of products i. e time saving ethos, will greatly influence the purchasing decision. Appeal of â€Å"youth – orientated† brands simultaneously However, these brands that pose Per Una so much competition are also satisfying their older shoppers as well. From the information which the report has derived from these 45 + consumers, it has discovered that the mature shopper will look to the younger segmented and positioned brands in order for an opportunity to keep in touch with â€Å"hot trends† and â€Å"catwalk styles†. Yet, currently the older shopper does not regard Per Una in this light, as a pioneer of cheaper Italian fashion trends The report has managed to distinguish the segmentation of Per Una consumers based on the report’s primary and secondary research 1. Middle-class, loyal 2. Convenient opportunist 3. Product intentional 4. Comparison customers 1. This segment will have been shopping in MS for years, just as their parents will have, thus subsequently trust and have become devoted to the Per Una label because of its’ associations. It is an integrated part of their shopping habit. 2. This segment can be identified by the unpredictable patterns of their purchasing in the Per Una stores. They perhaps shop there because they are passing through after visiting the food hall of MS. 3. Product intentional consumers are shoppers who have a preconception of what they intent to purchase and their purchasing decision is difficult to be altered once a product is in mind. . Comparison customers are characterized by their tendency to shop around and analyze the competitors. These people are hard to please and are always looking for the most competitive prices. Marks Spencer target these segments by very carefully selected advertising. 4 P’s of the organization Product Does Per Una have a distinctive style over its competitors? Is it really maintaining the level of â€Å"catwalk† style they say they achieve? Trend Analysis A trend analysis has been undertaken comparing stock lines from the Per Una collection against the key trend featured in Vogue. Fashion Vogue trends autumn/winter 2007 ww. vogue. co. uk (1)-(6) Per Una: Per Una effectively follows this trend but seems to add a mature edge onto styles. The results is dresses with a neckline that is slightly too high or mid length tops. The use of velvet does not enhance but hinder the designs. Per Una: Per Una has produced a glamorous evening collection yet the designs seem to be encased in a struggle; modern and on trend versus middle age mid calf length. The dramatic floor length gown has not been produced and even though many of the dresses are in the right fabrics and colours only a small minority of the collection oozes catwalk glamour. Per Una: Per Una has failed to replicate this trend in the collection. Per Una: Much of the knitwear collection is made up from one button cardigans. The designs are either plain Per Una: Per Una has combined the metallic trend with the trench coat to produce a garment that satisfies both trends. Per Una has also produced other metallic items yet the majority seems to be a combination of long sleeves or two piece items. Per Una: Per Una produced the leather dress which has become a must have item this season. This dress was brought by Victoria Beckham creating a craze for the high street item that has rivaled many similar designer dresses. Findings: Per Una strives to be on trend yet in the team’s findings it is clear that they lack the edge for their designs to be considered on trend. Many of the designs have the hint of catwalk trends yet seem to cool down so that they appear as safer options for the consumer. The lengths of the skirts and dresses seem to be more fitting for the more mature woman and do not satisfy the younger market which Per Una is trying to target. Place Marks and Spencer are expanding their overall space by â€Å"15-20% with new or extended stores out of town, on retail parks and in city centres† over the next five years. â€Å"The objective is to be in the right place with the right space for tomorrow’s customers. † Per Una stores are branded by Italian city names and each brand gives a different combination of styling; Retail Store Analysis This year has seen Marks and Spencer modernise around 40% of their portfolio of stores with â€Å"radical changes† (Marks and Spencer 2007 Annual report pg22) paying attention to how the stores are laid out and how customers are guided through departments. Per Una is always located on the ground floor and is the first department encountered by customers. Per una is in effect a shop within a shop, the hangers, decor and ticketing is different from all Marks and Spencer product. The graphics used on the Per Una department are different in all aspects to the Marks and Spencer graphics. The models, locations and images are all chosen to reflect the Italian roots of the brand. At present the images for the decor were shot in Venice. The Per Una department always has three mannequins styled at the forefront of the department and follows the new boutique layout. The change in layout from original to boutique was undertaken to attract a younger customer through recognition of the boutique shopping trend. Price Per Una follows a relative pricing strategy keeping most products priced around the same margins. Therefore similar styles in the collection are priced around the same price points to keep maintain continuity throughout the brand. They want to attract middle class people so the prices are perfect for them. Per una is less catwalk-led, less expensive and more of a success. It is more influenced by street style than by fashion designer. One range, called Check Mate, consists of tweed, herringbone and wool suits in a largely black, grey and cream palette, with smart and sexy single- and double-breasted jackets from ? 49. 50 and knee-skirts with flared hems for ? 39. 50. The more adventurous dresser can pick from the English Eccentric range, where the tailoring teams orange and brown or pink and green. Other collection of Per Una which is funky, concentrates on denims and tee-shirts starts from ? 15. The collection also includes co-ordinates shoes and accessories, fragrance and tights, including fishnets and textured are not very expensive. This collection is affordable to all and specially the target market Per Una is trying to attract. Promotion Strategy Janet Innes from Per Una marketing executive department states that during this year Per Una has used an assembly of different promotion strategies. One of many this year is their collaborating with breast cancer in their nightwear collection. Per Una always have a monthly clearance sale so they can make room for new stock and trend. At the moment Per Una have a special offer online at 3 for 2. Special look books and press packs for national press and fashion journalists are also handed out. This Christmas attractive gift bags for the beauty collection are launched. (Innes, J,2007) Per Una advertising The report has identified a small promotional film shot in Venice, displayed behind cash desk to entertain shoppers. More prolific advertising for MS, which contains Per Una garments, does not credit the label for being a brand within a brand. Which subsequently contributes to the brand’s lost identity. The team believes the concept for the video originated from their Italian roots. This shows how an idea transpires into media. At present our findings conclude that Per Una has not produced a national advertising campaign. SWOT ANALYSIS Strengths Among the internal capabilities that aid Per Una’s ability to achieve long and short-term objectives are: †¢ Greater Brand Perception: The origins of the primary designs are derived from the Italian catwalks, thus Per Una have gained a perceived competitive edge regarding the level of fashion for the consumer. †¢ Per Una provides a great diversity of products, inclusive of an electrical range of accessories. Moreover Per Una does everything right from jumpers to evening gowns and cocktail dresses. Value for Money spent assured: Per Una strictly adheres to its high quality standards. George Davies himself supervises every aspect of production. †¢ Greater control over the supply process: Per Una controls every aspect of the supply chain including presentation and branding within the store. †¢ A new model now being emulated by capsule collect ions from M S aim to cut lead times from design studio to store display to as little as 15 days; in order to compete with the other trendy â€Å"fast fashion† companies like Zara, Hennes Mauritz and Top Shop. The strengths obtained from an overview of the companies current situational benefits, and key issues reflect back well on the mission statements. These are some major strength to rely on when implementing the marketing plan. Weakness †¢ Lost customer identity: Per Una was targeting an age group of 25-35 year old but sadly the majority of shoppers are 35-55 year olds. Hence there is a huge problem regarding size and styles because the size and style of 30 year old wouldn’t be the right choice for 60 year olds. †¢ Low Brand Awareness: Per Una is lacking behind in advertisements. There is a low awareness among people about Per Una. †¢ Damaged Reputation: Per Una is a part of a fashion famished brand MS. There is a general idea among the young shoppers that MS is not trendy and stylish. †¢ Undifferentiated Products: Per Una’s product do not have any uniqueness about them. Its products are just same as that of its competitors (Next, Wallis, Principles, John Lewis and Monsoon). The prices are also not competitive enough particularly in this age of â€Å"disposable fashion†. These weaknesses were identified with particularly within the competitive context. Opportunities It is recommended that Per Una exploit the following opportunities identified by the report; †¢ Higher demand for â€Å"fast fashion†. †¢ Growing interest in socially responsible products †¢ A developing market such as the internet Threats Per Una must recognise and overcome the threats which the report has identified. †¢ Intense competition †¢ Market fragmentation †¢ Price wars with competitors †¢ Lack competitors established reputation Strategies needs to be improved Market penetration = existing products to customers in existing markets. MS is by far the leading retailer for the over 45 year-olds, and Per Una already has the strongest appeal among the 45 – 55 year-old age group; thus they are increasing unit and monetary sales and also simultaneously reinforcing the brands ( Per Una and MS’s) strength in each market. Per Una also have to strengthen the consumer’s relationship with the brand by establishing more product ties. Product development = new products/product variants to customers in existing markets (this only works when you can develop a steady stream of product innovations appropriate for the needs of customers in those markets. Per Una have done this by creating an electrical accessory line, their petite range, and jewellery line as well as others. Marketing development = marketing existing products in NEW markets and segments. Such a strategy has been employed by Per Una – building on the popularity of the established name of Marks Spencer and George David, and building on th e popularity of their staple products, (jeans, underwear†¦. ) allowing the company to expand their customer base by segment; penetrating a younger market. Diversification = marketing new products in new markets or segments. The findings, which the report has derived from store analysis, indicate the retail environment can be improved in a number of ways in order to improve customer satisfaction. The majority of Per Una customers questioned sourced a number of weaknesses with the actual layout of garments; the range of clothes cannot be easily sited due to overcrowding. This is a fundamental flaw. Recommendations By having their initial target customer age of 25 to 35 years, yet having actual customers of 45 years and over, it has confused them as a brand, and as a result they no longer have a clear identity. Not only does this restrict the staff from moving forward on what can be done to improve the company, but it also means that particular customers, for example the younger target customer base, are reluctant to shop there as they assume Per Una is for the older women. There are several options that could be considered to re-establish their identity. 1. Firstly, they could simply change their target customer age to 45 years and over. However, this is likely to alienate their existing and potential younger customers. Furthermore, by doing this it is quite unlikely they would attract any new customers just by changing their target age. 2. Secondly, they could change the style of their clothing so that it would appeal more to a younger customer aged 25 – 35 years old rather than 45 and upwards. Though, this opposite approach to the first suggestion would then alienate the huge percentage of older female customers. Therefore this is unlikely to be a successful change to the company. 3. Finally, Per Una could try and change the shape and fit of some of their clothes to appeal to younger women. In addition to this, include advertising over both young and older women modeling Per Una together, so that both type of customer base can be satisfied. By choosing this third option, it could draw in further sales and profit from their initial target customer who Per Una were not satisfying previously, without alienating the customers they already have. Having done this, Per Una would have a clear impression of who their target customers are, and how to meet their different needs. Appendix Marketing Audit: Pestle Analysis This table represents the macro factors that pose threats to Per Una and Marks and Spencer. Political |Textile restriction law | |Environmental |Fair Trade | | |Organic products | | |Recyclable/bio degradable products and packaging | | |Global warming | |Social |Size zero debate | | |Demographic changes | | |Consumer shopping habits | |Technological |Internet | | |Improved transport links | |Legal |New employment laws: | | |(1) Rise in minimum wage | | |(2) Change to holiday entitlements | | |(3) Change to maternity and adoption leave | |Economical |Interest rate rises | | |Consumer debt | | |Strength of the UK pound | Spicc Analysis Below is an analysis of the macro factors that are closer to Per Una as a brand and that affect their business. |Suppliers |Per Una suppliers have been kept secret due to contractual agreements | |Publics |Financial publics: the financial situation of MS | | |Media publics: all media published that contains any reference to Per Una| | |as brand or MS as a company | | |Government publics: development of product safety, truth in advertising | | |etc. | |General public: This opinion affects the consumers buying habits within | | |the brand | | |Internal publics: George Davis | |Intermediaries |Marks and Spencer- stocks range and host store for brand | |Consumers |Consumer needs: quality, value, on trend clothing in desired size | |Competition |Next Directory- home shopping | | |Primark- disposable fashion | Micro Environment The below is an analysis of Per Una’s micro-environment. |Men |Approximately 75,000 staff at Marks and Spencer within 520 UK stores. | | |Unable to clarify number of staff working for Per Una only as they are employed by | | |Marks and Spencer within one company. | | |Productivity, (â€Å"the number of individual items sold per full-time member of staff in| | |clothing and home†) increased by 12. 2% during the year. † | |Money |423. million sales for Per Una in 2006/07 | | |Last year sales rose by 9. 7% to ? 7. 98bn | |Machines |Sourcing offices in Hong Kong, Shanghai covering China and the Far East. | |Material |‘Look behind the label’ campaign – showed how Marks Spencer were guarantee all | | |products were being produced responsibly | | |Plan A â€Å"5 year ? 00m ‘eco plan’ launched in January 2007†, 100 commitments made | | |across 5 areas, including; | | |â€Å"Becoming carbon neutral† | | |â€Å"Sending no wa ste to landfill† | | |â€Å"Cutting our packaging by a quarter† | | |â€Å"Only using fish and wood from sustainable sources† | | |Working â€Å"closely with local communities through our ‘Marks Start work experience | | |program† | |Management |George Davies founded Per Una in September 2001, but sold the brand to MS in 2006 | | |for ? 125m. Though still a designer for the company. | | |Stuart Rose is the Chief executive of Marks Spencer. | |Marketing |(See Marketing Mix) | (Marks and Spencer’s annual report 2007)

Free Essays on Buddhism And Christianity

Gem Buddhism and Christianity Both Buddhism and Christianity are considered to be a religion which is an organized set of beliefs that encodes a person’s or a group’s understanding and attitudes toward of the essence or nature of reality. Although Buddhism and Christianity are religions, there are two differences between them which are their ceremonies and festivals. Firstly, in Buddhism, The precept of Buddhism is to do good things and you will get good things back to your life, but if you do bad things, those sins will return to you. Buddhists believe that if we make merit by offering something like food and flowers to the monks or set the animals’ life free, all good lucks will return to us, the Buddhists. However, in Christianity, people usually confess their sin by talking to the priest in church in order to redeem from sin which is called â€Å"confession sin†. Secondly, The Songkran tradition is recognized as a valuable tradition for the Thai community, society and religion. This festival is also called "Water Festival" as people believe that water will wash away bad luck. At the same time, Thanksgiving Day is a day set aside each year for giving thanks to God for blessings received during the year. On this day, people give thanks with feasting and prayer. Thanksgiving is usually a family day, celebrated with big dinners and joyous reunions. The very mention of Thanksgiving often calls up memories of kitchens and pantries crowded with good things to eat. Thanksgiving is also a time for serious religious thinking, church services, and prayer. In conclusion, although Buddhism and Christianity are both called â€Å"religion†, there are differences in ceremonies and festivals.... Free Essays on Buddhism And Christianity Free Essays on Buddhism And Christianity Gem Buddhism and Christianity Both Buddhism and Christianity are considered to be a religion which is an organized set of beliefs that encodes a person’s or a group’s understanding and attitudes toward of the essence or nature of reality. Although Buddhism and Christianity are religions, there are two differences between them which are their ceremonies and festivals. Firstly, in Buddhism, The precept of Buddhism is to do good things and you will get good things back to your life, but if you do bad things, those sins will return to you. Buddhists believe that if we make merit by offering something like food and flowers to the monks or set the animals’ life free, all good lucks will return to us, the Buddhists. However, in Christianity, people usually confess their sin by talking to the priest in church in order to redeem from sin which is called â€Å"confession sin†. Secondly, The Songkran tradition is recognized as a valuable tradition for the Thai community, society and religion. This festival is also called "Water Festival" as people believe that water will wash away bad luck. At the same time, Thanksgiving Day is a day set aside each year for giving thanks to God for blessings received during the year. On this day, people give thanks with feasting and prayer. Thanksgiving is usually a family day, celebrated with big dinners and joyous reunions. The very mention of Thanksgiving often calls up memories of kitchens and pantries crowded with good things to eat. Thanksgiving is also a time for serious religious thinking, church services, and prayer. In conclusion, although Buddhism and Christianity are both called â€Å"religion†, there are differences in ceremonies and festivals....

The English in My Life Essay Example | Topics and Well Written Essays - 1000 words

The English in My Life - Essay Example In my question to the teacher, I was inquiring on how conjunction should be used in a sentence. When my classmates heard my sentence, they laughed at me and mocked me for my "terrible" English. My teacher as well had a very hard time understanding what I meant. It stressed me so much that everyone in my class laughed at and mocked me for my language. I thereafter had a very hard time communicating with anyone in my class and the entire school. It was one of the worst encounters in my first school in the United States. The mocking by my classmates and schoolmates continued which caused me to hate school. After a semester at this school where I endured ill-treatment by my fellow students, I developed a bad attitude towards English school and almost never wanted to wake up in the morning. My father being a disciplinarian always woke me up with an authoritative voice after my mother could not manage to. In fear of my authoritative father, I would wake up and hastily rush to school. I was afraid to say that I was not happy at the school because I was terrified by my parent’s faces on receipt of such news. At the end of that fateful semester, all my grades dropped drastically. I scored an F in English as well as in Mathematics, which was my best subject. My parent was very disappointed in me that they went to see my class teacher about my dropped grades. With time, they got to understand my problem in school and they transferred me to a different school in the next semester. They also encouraged me and my interest in school grew. I was more determined to improve my spoken English. I developed so much interest in writing, reading and speaking English. At the initial stages, my language was bad, but not as my parent was.  Ã‚  

Islamic History Essay Example | Topics and Well Written Essays - 1250 words

Islamic History - Essay Example The history of foundation of Islam is clothed with the veils of legend and obscured by multiple conflicting accounts that make its true outline all but impossible to discern with any clarity. But it is incontrovertible that Northern-Arabia prior to Muhammad was a predominantly tribal environment, structured by exigencies of camel herding, trading, feuding, and raiding. The ‘civilized’ area of Arabia was not in the heartland where Islam was born, but rather had long been located in the coastal south and along the gulf. Inland, the only possible location for development of any sort of state was in the impoverished and remote region dominated by Mecca and the Quraysh clan, where ancient pilgrimage centers protected markets in perfume, leather, and other trade goods. But no such development occurred until the advent of Muhammad, who was born around 570, received his first revelations at the age of forty, undertook his momentous journey to Medina (the hijra) in 622 (year one in the Muslim calendar) and died in 632, having led his people in the conquest of the whole Arab peninsula, and having initiated their great and ultimately successful war against the surrounding Sasanid and Byzantine empires.The religion of Islam is from the Muslim point of view, â€Å"the religion of Abraham and Ishmael† the forefathers of the Muslims. According to Ibn al-Kalbi, who conveys also the belief of his predecessors, Ishmael settled in Mecca where he became the father of many children who supplanted the Amalekites of Mecca; to him is ascribed the origin of the Arabs. Arabs. The Qur'an states that Abraham and Ishmael "raised the foundation of the House" and established a "proper worship". The rites of the pilgrimage, the circumambulation, the visitation of the lesser pilgrimage, the vigil of Arafat, the sacrifice of the she-camels and the acclamation of the name of the deity "came down from the time of Abraham and Ishmael", according to Ibn al-kalbi, and they constitute a part of the religion.(Tamara) Islam had come upon the world scene in the seventh century in connection with the explosion of Arabic-speaking, horse mounted warriors out of the Arabian desert under the leadership of the Prophet Muhammad and his successors. The period of hemispheric history from 1000 to 1500 A.D., what we will call the Islamic Middle Period, witnessed a steady and remarkable expansion of Islam, not only as religious faith but as a coherent, universalist model of civilized life. The spread of Islam into new areas of the hemisphere during the Middle Period was given impetus by two major forces. One of these was the advance of Turkish-speaking of Muslim herding people from central Asia into the Middle East, a movement that began on a large scale with the conquests of the Seljuk Turks in the eleventh century. The second force was the gradual but persistent movement of Muslim merchants into the lands rimming the Indian ocean, that is, East Africa, India, Southeast Asia and China, as well as into Central Asia and West Africa south of the Sahara. A close look at the patterns of travel and migration in the post-Abbasid centuries reveals a quiet but persistent dispersion of legal scholars, theologians, Sufi divines, belle- lettrists, scribes and architects outward from the older centers of Islam to these new frontiers of Muslim military and commercial activity. (Spencer) The Islamic world in Ibn Battuta's time was divided politically into numerous kingdoms and principalities. Muslims on the move regarded the jurisdictions of states as a necessary imposition and gave them as little attention as possible. Their primary allegiance was to the Dar al-Islam as a whole. The terrible Mongol conquests of Persia and Syria that occurred between 1219 and 1258 appeared to Muslims to threaten the very existence of